Scoring high employee engagement through empowering content authors

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Your intranet or corporate social network can be a digital workplace's best channel to establish engagement and a reliable two-way link between your employees and organizational culture.

We often hear about employee engagement, but how do you achieve it?

In a Digital Workplace, engagement is about using digital tools, such as your intranet or a corporate social network, to establish reliable two-way link between your employees and organizational culture.

This is a continuous process where content authors play a key role on a frequent basis. Their role involves understanding what content to feature and being able to make it engaging, relatable and relevant. To consistently engage your employees using digital, it’s not just about coming up with ideas to write interesting stuff. It’s about understanding what tools you for trend analysis and how to best put a spotlight on relevant trends to build organic interest in areas you feature.

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Yaroslav Pentsarskyy is the founder of OrigamiConnect, a rapidly growing service and product offering which enables organizations to get an intranet designed for them without starting from a blank page. He's also 8 time Microsoft MVP, speaker at many local and worldwide tech events, and a published author of several SharePoint related books.